Why Book Blogs Matter

I recently interviewed with a blogger I like, and met on Twitter, on how I see book bloggers changing the business of publishing, and why social networking, or utilizing social media for actual networking purposeshas become a new way of “storytelling” for authors. You can read the rest of the interview here.

Q. How do you see the role of social media play­ing in book mar­ket­ing today and in the future?
A. 
I believe that suc­cess­ful books are made on the basis of word-of-mouth: whether your book club, a friend or fam­ily mem­ber, a movie some­one loved that was adapted from a book.

Word-of-mouth has never been quan­tifi­able. Nei­ther has social media.

Nor has pub­lish­ing ever really been all that inter­ested in quan­tifi­able value—that’s not where our pride is.


But con­sider pub­lish­ing (and music, and film): an indus­try that his­tor­i­cally has made money on a sys­tem of beliefs, and not data. First writ­ers, then agents, then edi­tors, then readers…all they needed was to believe in a book. And so sto­ry­telling begets storytelling. Social media is our new means of telling a believ­able story, align­ing media and read­ers to believe. (And yes, media very much lives on Twit­ter. And as for read­ers: you can find them all over on Facebook.)

What else is action­able about social media? Social net­work­ing. For the busi­ness world, it’s rule #1 in form­ing crit­i­cal con­nec­tions. In a social con­text, an author can now fear­lessly net­work with reader, jour­nal­ist, edi­tor, pro­ducer, celebrity. And even become celebri­ties. What’s amaz­ing and dif­fer­ent about social net­work­ing vs. reg­u­lar net­work­ing, is that the play­ing field is that much wider. Your audi­ence is expo­nen­tially greater than an inti­mate cock­tail party or indus­try event. Your pub­lic­ity, well, infinite.

Net­work­ing is mas­sively impor­tant for authors when they are required to think like businesspeople—as mar­keters. And authors are def­i­nitely required to in this age of publishing.

Nicola Kraus

NEW YORK TIMES BESTSELLING AUTHOR

Nicola Kraus is the co-author of numerous bestsellers, including The Nanny Diaries, Citizen Girl, Nanny Returns, and Dedication. She has also written for Paramount and Sony Pictures. In addition to her creative work, she is a founder of The Finished Thought, a creative consulting firm that helps aspiring authors in the fiction and nonfiction world turn their ideas into books.