Ghostwriters: Publishing’s Unsung Heroes

A guest post by Dianna Huff

typewriterDid you know that many of the business and self-help books you see on store shelves – or at your iTunes or Kindle store – are written by ghostwriters? Sometimes referred to as “copywriters,” ghostwriters are the voice behind CEOs, politicians, celebrities, gurus – anyone who needs something written. In addition to books, ghostwriters will often write articles, reports, speeches, and blog posts for individuals. A ghostwriter can specialize in a niche, such as a highly scientific or technical area, or generalize and tackle just about any topic.

In ghostwriting, you have the pleasure (I say joy) of working with very smart people, getting inside their brain and then communicating their ideas. If these people are well-known, you have a front-row seat to view how they work and live. With the last author I worked with, for example, I learned just how a CEO of a publicly traded company runs her life and her business (note: you do not waste time in chitchat).

The downside to ghostwriting is that if the book becomes a bestseller, your name isn’t on it, nor can you tell people that you wrote it.

One of the questions I’m often asked is how I got my start as a ghostwriter. A few years ago, a business author I know recommended me to two co-founders of an Internet startup. They had a manuscript that needed some last minute help before going to the publisher. Although I had been a marketing writer for over a decade, I had not edited a book before – and with some trepidation, I took it on. Basically, I winged it. The two co-founders were happy with the end result, however, and when it came time for one of the co-founders to write a second book with our mutual business author friend, he asked me to write his half of the book. From this book another soon followed, then another. I now regularly receive calls from people inquiring about my ghostwriting services. Like most freelancers working in publishing, referrals become the bread and butter of the business.

The biggest lesson I’ve learned while developing my skill as a ghostwriter is that when writing, you have to mute your own voice and even your own ideas. Part of the writing process is getting to know the author: how he/she thinks, talks, and writes. During interviews, which can take place face-to-face or over video chat, I take note of mannerisms, movements, inflexions, and phrases. I listen for anecdotes and ask lots of questions. My job, as I see it, is to “channel” the author as if he/she were doing the actual writing.

The best ghostwritten books have a seamless “voice” – meaning, you hear only the author’s voice versus the author and the ghostwriter. When I read books that have been ghostwritten, I can sometimes hear the “split” between the two voices, which can be disconcerting. When working on the project involving two authors, I had to match the co-author’s voice while communicating my client’s ideas. I was gratified when both the publicist and the publisher said they couldn’t tell which author wrote which chapter.

Ghostwriters are the publishing world’s unsung heroes. People who have stories to tell or wisdom to share sometimes lack the time or skills to write a book. And, because writing requires such discipline — along with the internal wrestling to formulate ideas — many non-writers simply don’t get started. A good ghostwriter ensures deadlines are met and can even do the author’s email interviews and blog posts as part of the publicity run. And, when the book finally arrives in the mail – signed by the author with, “Thank you, thank you, thank you! I couldn’t have done it without you,” on the flyleaf – you might see your ghostwriter do a fist-pump coupled with a “Yes!” Then it’s on to the next assignment.

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When she’s not ghostwriting for busy CEOs, Dianna Huff helps companies grow by developing really cool Websites that generate leads. Visit her website at www.diannahuff.com, or download her FREE B2B Web Marketing Toolkit.

Bower Yousse and Thomas J. Cryan

"When we measure the life of Freddie Steinmark with the unyielding definition of a calendar, his time was short. But his story is nonetheless timeless. When we measure by the passion and purpose displayed on the pages of this book, the story of Freddie Steinmark will never go away." — Jeffrey Marx, Pulitzer Prize winner and author of the New York Times Bestseller Season of Life