Archives: Authors and Writers

We’re thrilled to announce the latest deals from the authors of Lucinda Literary.

CROSSING THE RUBICON follows veteran and CEO Jake Wood’s reflection on the Forever War and of veteran guilt, recounting his growing disillusionment during tours of Iraq and Afghanistan, losing his best friend and fellow Marine to suicide, and his eventual founding of disaster response nonprofit organization, Team Rubicon. This title was sold at auction, in a significant deal, to Leah Trouwborst at Sentinel, an imprint of PenguinRandomHouse. For interest in translation rights, contact Linda Kaplan.

DECODING GREATNESS is the latest project from award-winning social psychologist and behavior change expert Ron Friedman, Ph.D. Friedman is the author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, an INC. Magazine Best Business Book of the Year (2015), and a frequent contributor for Harvard Business Review and Psychology Today. GREATNESS will simultaneously break down the three factors at the heart of success through the lens of icons in popular culture while shattering the myths of top performance we’ve been led to believe. The project was sold at auction in a significant deal to Simon & Schuster for publication in 2021.

ADVENTURES IN OPTING OUT is the next and much-anticipated book from Cait Flanders, blogger and author of Wall Street Journal Bestseller The Year of Less. Intended for anyone who identifies as “opting out” of a mainstream lifestyle or narrative, ADVENTURES will serve as a literary travel companion for readers who choose to go against the grain. ADVENTURES was sold in a preempt to Marisa Vigilante at Little, Brown Spark for publication in 2020.

REZOOM will be Dr. Susan Peirce Thompson’s first book of thought leadership, exploring how to get back on track after a failure in any area of life. It was sold to Patty Gift at Hay House for publication in 2020 as part of a major 3-book deal. In addition to REZOOM, Thompson will publish a meditations handbook and an untitled third project. Thompson holds a Ph.D. in Brain and Cognitive Sciences and is the author of the New York Times bestseller Bright Line Eating.

BE STRAIGHT WITH ME by Emily Dalton, is a memoir-in-verse that recounts how the author and her male gay best friend unexpectedly fell in love in college. It was sold for publication in 2020 to Melissa Rhodes Zahorsky at Andrews McMeel, publisher of New York Times bestselling poetry and prose collection Milk and Honey. Based on Emily’s award-winning senior thesis project at Middlebury College, STRAIGHT will offer a New Adult audience a portrait of falling in love, despite sexuality and gender, through the lens of a young girl trying to find her place in a world dictated by masculinity. Emily Dalton is a freelance writer in Brooklyn.

THE 10X REVOLUTION is the first book by talent managers Rishon Blumberg and Michael Solomon, who began their career representing rock stars and today represent the world’s rock star coders. From this unique vantage point, their book reveals the secrets to becoming “10x,” or delivering exceptional results, intended for anyone in any industry. 10X was sold to Timothy Burgard at HarperCollins Leadership in a preempt.

NOTICING: UNLOCKING THE PRACTICAL BENEFITS OF MINDFULNESS is author and productivity consultant Chris Bailey’s first audio original project, an interactive guide to applying the science behind meditation and mindfulness to become more productive. Bailey’s other works include the international bestseller The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy, as well as Hyperfocus: How to Be More Productive in a World of Distraction. NOTICING was sold at auction to Andrew Eisenman at Audible Originals.

Stay tuned for more updates on our blog and Twitter

COMPANY OF ONE

Published in January and since translated into 9 languages, Paul Jarvis’ Company of One offers a counterintuitive and refreshing approach to staying small in business. Bestselling author Cal Newport calls it “a must-read for any entrepreneur who prioritizes a rich life over riches.” Learn more.

 

 

THE RIVER

Speakers Bureau client Peter Heller published his fourth novel with Knopf in March, which quickly became an indie bestseller. The River is a complex tale of male friendship and mystery set over the course of a canoeing trip on the Maskwa River in Northern Canada. The New York Times calls The River “utter joy.” Learn more.

 

 

WORK OPTIONAL

Work Optional - Tanja HesterPopular personal finance blogger and spokesperson for the F.I.R.E. movement Tanja Hester offers tips on escaping the traditional 9-5 grind faster than ever in Work Optional, which published with Hachette Books in February and has received terrific media attention (one of the most-read articles on The Cut, for example). Learn more.

 

IMAGINATION TRANSFORMS EVERYTHING

Andrea Kasprzak’s just published debut, Imagination Transforms Everything, uses a voice-driven personal narrative and science-backed perspective to guide readers through the transformative powers of “intentional imagining”, and how to use it to fulfill your life’s goals. Learn more

 

 

THE YEAR OF LESS (PAPERBACK)

An instant Wall Street Journal bestseller when it published in hardcover with Hay House last year, The Year of Less was released in paperback in January. In this raw and reflective memoir, Flanders discusses the wisdom she gained during a year without shopping and how any individual can adopt a more minimal lifestyle. Learn more.


For many authors, speaking can be a key avenue to selling books as well as a lucrative side hustle. But a common misconception is that having a lecture agent is the only way to obtain paid speaking opportunities. We routinely receive queries from authors seeking lecture representation, but who might not yet be at the stage where a lecture agent is required. For those authors who love public speaking, believe they have a unique and insightful talk to offer, and wish to learn how to better navigate the speaking world, we hope these insights we’ve learned in the trenches will help. You will most likely be aware that there is already an abundance of public speaking professionals out there, such as the motivational Christian speaker, so maybe it would be wise to see how they hone their public speaking craft.
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You’ve been back and forth with your agent for months creating the perfect book proposal—making sure every argument you’ve made is unassailable, that every indent, line break, and page break is perfectly positioned, and that every t is crossed and i dotted. Your interactions are so frequent that when your phone alerts you to a new voicemail or email, it’s more likely to be your agent than anyone else.

Or perhaps you haven’t been working with an agent, but you’ve been toiling away on a novel, and after months (or years) of developing it, you’ve decided to try your chances with publishers directly. You’ve sent your baby out into the world.

The waiting is HARD. For some, the hardest stage. Below are some useful activities that will help you, and/or your agent, as you await the verdict.

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Dr. Susan Peirce Thompson released her new book, Bright Line Eating: The Science of Living Thin, Happy, and Free, which was a New York Times bestseller and #1 New Release on Amazon and continues to take the health and dieting world by storm. We were overjoyed to see Susan at her book launch event at Middle Collegiate Church in New York City, attended by almost 800 people, where Susan rocked the stage to a long standing ovation. Rooted in cutting-edge neuroscience, psychology, and biology, Bright Line Eating explains why people who are desperate to lose weight fail again and again: it’s because the brain blocks weight loss. By working with four “Bright Lines”—clear, unambiguous, boundaries—Susan  shows us how to heal our brains and shift it into a mode where it is ready to shed pounds, release cravings, and stop sabotaging our weight loss goals. We at Lucinda Literary are grateful to be a part of the Bright Line Eating movement, a paradigm shift in nutrition and psychology alike that is changing the way we approach weight loss, helping tens of thousands of people across the globe be and stay happy, thin, and free. Featured in photo with Patty Gift, Susan’s editor at Hay House.

Peter Heller, bestselling author of the gorgeous, post-apocalyptic bestseller, THE DOG STARS spoke at Greenlight Bookstore with Emily St. John Mandel (Station Eleven) in Brooklyn as part of his book tour for Celine, already named an Indie and Denver Post bestseller, a luminous, masterful novel of suspense — the story of Celine, an elegant, aristocratic private eye who specializes in reuniting families, trying to make amends for a loss in her own past. We had the pleasure of witnessing Peter’s riveting discussion of his distinct craft of poetry and prose, how he begins a novel based on “the music of the first line” and how Celine was a means to spend more time with his mother who had recently passed away. In his latest Amazon article, “How I Went From Journalist To Fiction Writer” Peter details the wild path he trod to literary stardom, from his early beginnings as a pizza delivery boy and his first day in journalism when a man died in his arms. We’ll be reading Celine with Lucinda Literary’s Book Club at WeWork next month. (Email connor@lucindaliterary if you’re interested in joining!)

Along with Peter Heller, we are thrilled to have Ann Shoket join our speakers bureau in conjunction with her incredible new book THE BIG LIFE — a guide for millennial women who are changing what it means to be powerful and successful in the world. As the editor-in-chief of Seventeen and a co-founding editor of CosmoGIRL, Ann has been a key architect in shaping the national conversation for millennial women. Ann’s popular Badass Babes dinners with millennial women (and men) recently attracted the attention of Good Morning America and the New York Times, and is inspiring a generation of women who are determined to carve their own path, on their own terms. We are supremely excited to carry the millennial conversation with Ann and help young women tap into their ambition, honor their dreams, and create their own version of The Big Life. Find Ann on Twitter, Facebook, and Instagram.

 

urlWe are thrilled to announce the launch of our new Speakers Bureau! Adding to our multi-pronged literary and marketing approach, our Speakers Bureau features distinct voices in literature who inspire audiences and facilitate progressive thought and conversation. Unlike traditional bureaus, our objective is to focus only on the work of authors and connect them with venues nationwide and globally. 

Our roster features leaders in productivity and leadership Chris Bailey and Rajeev Peshawaria, New York Times and internationally bestselling authors Nicola Kraus, Sam Wasson, and Douglas Kennedy, Olympian Ginny Gilder, award-winning neuroscientist Susan Peirce Thompson, and more. At Lucinda Literary, we take immense pride in connecting our authors to the broadest audiences possible, and are excited to explore the vast, uncharted territory we see in matching authors to venues.

We are currently seeking to expand our Speakers Bureau through the referrals of colleagues in publishing. We are not accepting unsolicited submissions at this time.

If you are interested in booking one of our speakers, visit: http://www.lucindaliterary.com/request-a-speaking-appearance/.

richardcohen

Our Book Jacket of The Week is Richard Cohen’s How To Write Like Tolstoy out this week from PenguinRandomHouse. We love the final cover art, which showcases an orange sketch of Leo Tolstoy sporting blue spectacles. We love the colors, we love the font, but most of all, we love the content inside! Apparently, we’re not the only ones.

“This book is a wry, critical friend to both writer and reader. It is filled with cogent examples and provoking statements. You will agree or quarrel with each page, and be a sharper writer and reader by the end.” – Hillary Mantel

“An elegant, chatty how-to book on writing well, using the lessons of many of the world’s best writers…” – Publishers Weekly

“Lush and instructive . . . [Cohen] is a generous tour guide through his literary world.” – Kirkus Reviews

These 12 essays are like 12 perfect university lectures on the craft of writing fiction... interesting, charming, and engaging.” – Library Journal.

Get a sneak peek beyond this lovely, colorful cover on LitHub. You can purchase How To Write Like Tolstoy here.

Richard Cohen is the former publishing director of Hutchinson and Hodder & Stoughton. Works that he has edited have gone on to win the Pulitzer, Booker, and Whitbread/Costa prizes, and more than twenty have been #1 bestsellers. The author of By the Sword, an award-winning history of swordplay, and Chasing the Sun, a wide-ranging narrative account of the star that gives us life, he was for two years program director of the Cheltenham Festival of Literature and for seven years a visiting professor in creative writing at the University of Kingston-upon-Thames.

Visit Richard’s website here or follow him on Twitter @aboutrichard or Facebook @RichardCohenAuthor.

imagesWe coupled up with superstar booker Ashley Bernardi, principal of Nardi Media, to talk about her work with authors and some lessons she’s gleaned from what really sells books to how authors can approach media themselves. (Though, we’ll be honest, it’s a heck of a lot easier with Ashley in your corner.) Here’s what she had to say.

1) What are the challenges authors face in getting booked on radio/television?

One of the main challenges that authors face is making the pitch relevant to the news cycle. We can overcome this challenge by using recent data, statistics, and research on the subject that was written about about to make the pitch buzzier and more relevant to the news cycle. Producers and reporters are fact-driven, so if we can present them with facts that tie in news of the day/week/month, and use the author and book as a jumping off point for a conversation about it — we usually see traction. I always try to use numbers, data, demographics, and more, to tie in a pitch. Sometimes the pitch is not just about the book itself – but where the author grew up, where he/she is based, and more. There is so much we can work with and that’s the best part about the process!

2) What can authors do to make themselves more attractive media candidates, and get a producer’s interest or attention? What are the most important “ingredients” to include in one’s pitch?

The approach to pitching radio and television varies, as well as the particular show you are pitching. Know who you are pitching and what the show has covered recently. Remember that a producer/reporter will do research on you, so it’s your job to do research on their show. What has been covered recently? Any pieces or segments that you liked or stood out to you? Is there a connection to your book or subject matter?

Another important factor is the pitch itself. You can and should specify and tailor a press advisory based off what a show covers. I usually never work with one generic press advisory. If you give a broad blanket advisory to every single national radio and television show, you won’t see results. But if you can tailor press advisories to specifically what a show covers (health, finance, etc), you’ll see results.

The most important ingredients to a broadcast pitch: Pre-existing video of the author(s) in an interview setting, street credibility (ie prior media placements in print, online, TV, radio), a pitch tailored specifically to what the show covers or has been covering, and making it newsworthy using recent statistics and data.

3) What kind of interviews are most effective? Does it always need to be a national media hit to cause an impact?
Obviously a national television or radio hit creates a big buzz and a wide range of exposure, but don’t discount the local radio stations, especially NPR affiliates. People who listen to NPR read books. I’ve had book authors do local interviews with NPR affiliates around the country, and they’ll see their book sales and Amazon ratings increase just from one radio interview alone.
There is also a huge added bonus to television and radio in today’s media world: online exposure. Nearly every television and radio segment now gets published online – which is a whole new audience reached!

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howtobeagrownup

By Melissa X. Golebiowski

This book cover for bestselling authors Nicola Kraus & Emma McLauglin’s (authors of The Nanny Diaries) latest release, out today, How To Be A Grown Up, shows us what it’s like to walk in two shoes at once. The novel’s heroine, Rory McGovern, finds herself juggling both single parenthood and a full time career after her actor husband decides to walk and leave her solo.

Rory, newly in her forties, finds herself working for two twentysomethings at a luxury lifestyle site for kids, JeuneBug. (Of course, no one at the company but Rory has any children of their own.) Rory has her feet in two different worlds; will she fall flat on her face or come up with a successful game plan?

The cover shoes are reflective of two completely different styles but come with an interesting backstory.

The Chuck behind the Converse brand was Chuck Taylor, a high school basketball player who fell in love with Converse All Stars and became an extremely successful traveling salesmen of the shoe by specially selling them to high school and college basketball teams. With a successful athletic branding behind the shoe, Converse also became the official training shoe for the military during WWII.

Keeping with the theme of battle, high heels were actually a part of the 16th Century Persian soldier’s uniform. When riding horseback, the heels dug comfortably into the stirrups and enabled the warriors to stand up & shoot as they rode in to fight. The high heel was originally created for this purpose and gained popularity in many horse riding cultures. Women picked up the high heel habit in the 1600’s when they started adopting male fashion. Fast forward to the present and it’s a staple of female fashion today.

We have a feeling that with this kind of footwear in tow, Rory will come up a solid strategy to conquer the odds.

Read the New York Times Book Review
Say hi to Emma and Nicola.

It’s expensive to launch a “successful” book, whether the investment is the publisher’s, yours, or a combination of both. And by successful, I’m not even talking about New York Times bestsellers, whose successes seem as much the result of a quantifiable financial investment as they are the result of unquantifiable variables like reader enthusiasm and sheer serendipity. By successful, I’m referring to any book that earns out its publisher’s investment and sells through its first printing. Any author who’s gotten that far should be immensely proud.

Here are some of the most critical costs I’ve seen responsible for creating a successful book:

*Print run (the number of books printed)
*Co-op (exhibition or shelf space the publisher is buying, whether at Barnes and Noble or Amazon.com, to offer your book exposure to browsers. Involved explanation here.)
*Marketing & publicity (ranging from advertising to a freelance publicist)
*Buying back books (for events or giveaway/review purposes)

For authors who receive an advance in the tens of thousands of dollars, a robust first print run, co-op, or hefty publicity/events support isn’t likely. And even the rare, proactive publicist who works with you at your publishing house…his/her efforts may simply not translate. If your hope is to exceed expectations and give your book a real shot on the market, you will need to find ways to supplement what’s lacking in the publisher’s investment.

Here are some ways to properly prioritize your time and energy that won’t cost you a dime, excluding gas money.
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