Archives: Authors and Writers

Dr. Susan Peirce Thompson released her new book, Bright Line Eating: The Science of Living Thin, Happy, and Free, which was a New York Times bestseller and #1 New Release on Amazon and continues to take the health and dieting world by storm. We were overjoyed to see Susan at her book launch event at Middle Collegiate Church in New York City, attended by almost 800 people, where Susan rocked the stage to a long standing ovation. Rooted in cutting-edge neuroscience, psychology, and biology, Bright Line Eating explains why people who are desperate to lose weight fail again and again: it’s because the brain blocks weight loss. By working with four “Bright Lines”—clear, unambiguous, boundaries—Susan  shows us how to heal our brains and shift it into a mode where it is ready to shed pounds, release cravings, and stop sabotaging our weight loss goals. We at Lucinda Literary are grateful to be a part of the Bright Line Eating movement, a paradigm shift in nutrition and psychology alike that is changing the way we approach weight loss, helping tens of thousands of people across the globe be and stay happy, thin, and free. Featured in photo with Patty Gift, Susan’s editor at Hay House.

Peter Heller, bestselling author of the gorgeous, post-apocalyptic bestseller, THE DOG STARS spoke at Greenlight Bookstore with Emily St. John Mandel (Station Eleven) in Brooklyn as part of his book tour for Celine, already named an Indie and Denver Post bestseller, a luminous, masterful novel of suspense — the story of Celine, an elegant, aristocratic private eye who specializes in reuniting families, trying to make amends for a loss in her own past. We had the pleasure of witnessing Peter’s riveting discussion of his distinct craft of poetry and prose, how he begins a novel based on “the music of the first line” and how Celine was a means to spend more time with his mother who had recently passed away. In his latest Amazon article, “How I Went From Journalist To Fiction Writer” Peter details the wild path he trod to literary stardom, from his early beginnings as a pizza delivery boy and his first day in journalism when a man died in his arms. We’ll be reading Celine with Lucinda Literary’s Book Club at WeWork next month. (Email connor@lucindaliterary if you’re interested in joining!)

Along with Peter Heller, we are thrilled to have Ann Shoket join our speakers bureau in conjunction with her incredible new book THE BIG LIFE — a guide for millennial women who are changing what it means to be powerful and successful in the world. As the editor-in-chief of Seventeen and a co-founding editor of CosmoGIRL, Ann has been a key architect in shaping the national conversation for millennial women. Ann’s popular Badass Babes dinners with millennial women (and men) recently attracted the attention of Good Morning America and the New York Times, and is inspiring a generation of women who are determined to carve their own path, on their own terms. We are supremely excited to carry the millennial conversation with Ann and help young women tap into their ambition, honor their dreams, and create their own version of The Big Life. Find Ann on Twitter, Facebook, and Instagram.

 

urlWe are thrilled to announce the launch of our new Speakers Bureau! Adding to our multi-pronged literary and marketing approach, our Speakers Bureau features distinct voices in literature who inspire audiences and facilitate progressive thought and conversation. Unlike traditional bureaus, our objective is to focus only on the work of authors and connect them with venues nationwide and globally. 

Our roster features leaders in productivity and leadership Chris Bailey and Rajeev Peshawaria, New York Times and internationally bestselling authors Nicola Kraus, Sam Wasson, and Douglas Kennedy, Olympian Ginny Gilder, award-winning neuroscientist Susan Peirce Thompson, and more. At Lucinda Literary, we take immense pride in connecting our authors to the broadest audiences possible, and are excited to explore the vast, uncharted territory we see in matching authors to venues.

We are currently seeking to expand our Speakers Bureau through the referrals of colleagues in publishing. We are not accepting unsolicited submissions at this time.

If you are interested in booking one of our speakers, visit: http://www.lucindaliterary.com/request-a-speaking-appearance/.

richardcohen

Our Book Jacket of The Week is Richard Cohen’s How To Write Like Tolstoy out this week from PenguinRandomHouse. We love the final cover art, which showcases an orange sketch of Leo Tolstoy sporting blue spectacles. We love the colors, we love the font, but most of all, we love the content inside! Apparently, we’re not the only ones.

“This book is a wry, critical friend to both writer and reader. It is filled with cogent examples and provoking statements. You will agree or quarrel with each page, and be a sharper writer and reader by the end.” – Hillary Mantel

“An elegant, chatty how-to book on writing well, using the lessons of many of the world’s best writers…” – Publishers Weekly

“Lush and instructive . . . [Cohen] is a generous tour guide through his literary world.” – Kirkus Reviews

These 12 essays are like 12 perfect university lectures on the craft of writing fiction... interesting, charming, and engaging.” – Library Journal.

Get a sneak peek beyond this lovely, colorful cover on LitHub. You can purchase How To Write Like Tolstoy here.

Richard Cohen is the former publishing director of Hutchinson and Hodder & Stoughton. Works that he has edited have gone on to win the Pulitzer, Booker, and Whitbread/Costa prizes, and more than twenty have been #1 bestsellers. The author of By the Sword, an award-winning history of swordplay, and Chasing the Sun, a wide-ranging narrative account of the star that gives us life, he was for two years program director of the Cheltenham Festival of Literature and for seven years a visiting professor in creative writing at the University of Kingston-upon-Thames.

Visit Richard’s website here or follow him on Twitter @aboutrichard or Facebook @RichardCohenAuthor.

imagesWe coupled up with superstar booker Ashley Bernardi, principal of Nardi Media, to talk about her work with authors and some lessons she’s gleaned from what really sells books to how authors can approach media themselves. (Though, we’ll be honest, it’s a heck of a lot easier with Ashley in your corner.) Here’s what she had to say.

1) What are the challenges authors face in getting booked on radio/television?

One of the main challenges that authors face is making the pitch relevant to the news cycle. We can overcome this challenge by using recent data, statistics, and research on the subject that was written about about to make the pitch buzzier and more relevant to the news cycle. Producers and reporters are fact-driven, so if we can present them with facts that tie in news of the day/week/month, and use the author and book as a jumping off point for a conversation about it — we usually see traction. I always try to use numbers, data, demographics, and more, to tie in a pitch. Sometimes the pitch is not just about the book itself – but where the author grew up, where he/she is based, and more. There is so much we can work with and that’s the best part about the process!

2) What can authors do to make themselves more attractive media candidates, and get a producer’s interest or attention? What are the most important “ingredients” to include in one’s pitch?

The approach to pitching radio and television varies, as well as the particular show you are pitching. Know who you are pitching and what the show has covered recently. Remember that a producer/reporter will do research on you, so it’s your job to do research on their show. What has been covered recently? Any pieces or segments that you liked or stood out to you? Is there a connection to your book or subject matter?

Another important factor is the pitch itself. You can and should specify and tailor a press advisory based off what a show covers. I usually never work with one generic press advisory. If you give a broad blanket advisory to every single national radio and television show, you won’t see results. But if you can tailor press advisories to specifically what a show covers (health, finance, etc), you’ll see results.

The most important ingredients to a broadcast pitch: Pre-existing video of the author(s) in an interview setting, street credibility (ie prior media placements in print, online, TV, radio), a pitch tailored specifically to what the show covers or has been covering, and making it newsworthy using recent statistics and data.

3) What kind of interviews are most effective? Does it always need to be a national media hit to cause an impact?
Obviously a national television or radio hit creates a big buzz and a wide range of exposure, but don’t discount the local radio stations, especially NPR affiliates. People who listen to NPR read books. I’ve had book authors do local interviews with NPR affiliates around the country, and they’ll see their book sales and Amazon ratings increase just from one radio interview alone.
There is also a huge added bonus to television and radio in today’s media world: online exposure. Nearly every television and radio segment now gets published online – which is a whole new audience reached!

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howtobeagrownup

By Melissa X. Golebiowski

This book cover for bestselling authors Nicola Kraus & Emma McLauglin’s (authors of The Nanny Diaries) latest release, out today, How To Be A Grown Up, shows us what it’s like to walk in two shoes at once. The novel’s heroine, Rory McGovern, finds herself juggling both single parenthood and a full time career after her actor husband decides to walk and leave her solo.

Rory, newly in her forties, finds herself working for two twentysomethings at a luxury lifestyle site for kids, JeuneBug. (Of course, no one at the company but Rory has any children of their own.) Rory has her feet in two different worlds; will she fall flat on her face or come up with a successful game plan?

The cover shoes are reflective of two completely different styles but come with an interesting backstory.

The Chuck behind the Converse brand was Chuck Taylor, a high school basketball player who fell in love with Converse All Stars and became an extremely successful traveling salesmen of the shoe by specially selling them to high school and college basketball teams. With a successful athletic branding behind the shoe, Converse also became the official training shoe for the military during WWII.

Keeping with the theme of battle, high heels were actually a part of the 16th Century Persian soldier’s uniform. When riding horseback, the heels dug comfortably into the stirrups and enabled the warriors to stand up & shoot as they rode in to fight. The high heel was originally created for this purpose and gained popularity in many horse riding cultures. Women picked up the high heel habit in the 1600’s when they started adopting male fashion. Fast forward to the present and it’s a staple of female fashion today.

We have a feeling that with this kind of footwear in tow, Rory will come up a solid strategy to conquer the odds.

Read the New York Times Book Review
Say hi to Emma and Nicola.

It’s expensive to launch a “successful” book, whether the investment is the publisher’s, yours, or a combination of both. And by successful, I’m not even talking about New York Times bestsellers, whose successes seem as much the result of a quantifiable financial investment as they are the result of unquantifiable variables like reader enthusiasm and sheer serendipity. By successful, I’m referring to any book that earns out its publisher’s investment and sells through its first printing. Any author who’s gotten that far should be immensely proud.

Here are some of the most critical costs I’ve seen responsible for creating a successful book:

*Print run (the number of books printed)
*Co-op (exhibition or shelf space the publisher is buying, whether at Barnes and Noble or Amazon.com, to offer your book exposure to browsers. Involved explanation here.)
*Marketing & publicity (ranging from advertising to a freelance publicist)
*Buying back books (for events or giveaway/review purposes)

For authors who receive an advance in the tens of thousands of dollars, a robust first print run, co-op, or hefty publicity/events support isn’t likely. And even the rare, proactive publicist who works with you at your publishing house…his/her efforts may simply not translate. If your hope is to exceed expectations and give your book a real shot on the market, you will need to find ways to supplement what’s lacking in the publisher’s investment.

Here are some ways to properly prioritize your time and energy that won’t cost you a dime, excluding gas money.
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Honey Girl 9781632204257 (1)

The cover of Lisa Freeman’s latest YA novel, HONEY GIRL, couldn’t be more spot on with this surf inspired theme. The book’s 15 year-old protagonist, Nani, is quickly showcased as a knowledgeable surfer despite the unspoken rule in post-Vietnam era Santa Monica that “girls don’t surf.” The wave on this cover is the beginning of a rip curl–the leading edge of a breaking wave. The colors capture the warmth and richness of the Hawaiian islands–where surfing was (and still is) the stuff of gods.

Lisa Freeman wasn’t the only author inspired by the island and it’s surfing culture:

“In one place we came upon a large company of naked natives, of both sexes and all ages, amusing themselves with the national pastime of surf-bathing.” – Mark Twain on visiting Hawaii

“Shaking the water from my eyes as I emerged from one wave and peered ahead to see what the next one looked like, I saw him tearing in on the back of it, standing upright on his board, carelessly poised, a young god bronzed with sunburn.” – Jack London on surfing lessons with George Freeth

In 1907, the same year that London experienced the water sport, Freeth made his way over to the mainland (California) and brought his surfing skills along for the ride.

How to survive California’s hottest surf spot: Never go anywhere without a bathing suit. Never cut your hair. Never let them see you panic.

The year is 1972. Fifteen-year-old Haunani “Nani” Grace Nuuhiwa is transplanted from her home in Hawaii to Santa Monica, California after her father’s fatal heart attack. Now the proverbial fish-out-of-water, Nani struggles to adjust to her new life with her alcoholic white (haole) mother and the lineup of mean girls who rule State Beach.

Following “The Rules”—an unspoken list of dos and don’ts—Nani makes contact with Rox, the leader of the lineup. Through a harrowing series of initiations, Nani not only gets accepted into the lineup, she gains the attention of surf god, Nigel McBride. But maintaining stardom is harder than achieving it. Nani is keeping several secrets that, if revealed, could ruin everything she’s worked so hard to achieve. Secret #1: She’s stolen her dad’s ashes and hidden them from her mom. Secret #2: In order to get in with Rox and her crew, she spied on them and now knows far more than they could ever let her get away with. And most deadly of all, Secret #3: She likes girls, and may very well be in love with Rox.

Enter to win one of five free signed copies of HONEY GIRL here!

a Rafflecopter giveaway

 

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Categorized: Authors and Writers

Presentation at Lucinda Literary/ WeWork's offices - Fulton Center.

On Thursday evening, we hosted a presentation on publishing for The Fresh Air Fund’s job shadowing program. Fresh Air is an amazing organization founded in 1877 with the simple intention to give inner city kids the experience of “fresh air”–at summer camps far from the streets of New York. Since then, it has become more like a family, offering children and their parents all kinds of educational resources throughout the year, and closely monitoring kids to ensure they stay on course to graduate college.

As part of the presentation, we created the short quiz below to discover which job in publishing was best suited to their personality traits. Take it yourself, or share it with young people curious about publishing careers, and tell us below the post how accurate you found your results.

What Job in Publishing is Right for You?

Choose just one answer for every question.

Choose the best quality combination to describe your personality from those below:

  1. Dreamy/Creative
  2. Thoughtful/Introverted
  3. Articulate/Passionate
  4. Talkative/Social

When you were little you wanted to be or were most drawn to the careers of:

  1. Artists
  2. Teachers or doctors
  3. Lawyers or CEOs
  4. Singers or Actors

You often find yourself:

  1. In your own world: observing people and imagining their lives
  2. Reading and helping friends with their schoolwork
  3. Socializing with other people, where you are often the storyteller of the group
  4. Browsing the internet, watching television and movies, communicating with friends

What interests you most in a career is:

  1. To leave something important behind for generations to come–a legacy
  2. To help others
  3. Learning about business and making money
  4. Working in a fun, fast-paced, social environment

You feel happy and stimulated when:

  1. Expressing yourself
  2. Giving feedback to others
  3. Helping others solve problems
  4. Positive feedback and rewards

You feel [fill in the blank] way about money:

  1. It doesn’t really interest you beyond the minimum you need to live your life
  2. You’d like to make a good living
  3. Making money is very important
  4. It’s more important to have a fun and fulfilling job than to make money

You feel [fill in the blank] about rejection:

  1. It hurts, but it won’t ever stop you from putting yourself out there.
  2. You find you’re able to make a rejection when necessary in a polite way.
  3. You can deal with it.
  4. It’s the worst thing ever.

It doesn’t bother you to:

  1. Be alone for hours in the day
  2. Do detail oriented work. You like the feeling of progress!
  3. Discuss or deal with money
  4. Talk to strangers. You can always find things in common with people!

keep-calm-and-check-your-answers-9

Mostly 1’s? Your personality is well-suited to be a writer.

Author

You are imaginative, creative, like to observe others, and are happy being in your own world—which is essential for all the hours you’ll need to spend writing if you have a career as an author!

 

 

Mostly 2’s? You could be a book editor!

Editing an English language document

You really thrive helping others (as you would be helping writers), and you have a natural strength for long, detail-oriented work, which will be necessary for all the manuscripts you’ll be editing.

 

Mostly 3’s? The best role for you in the publishing industry could be as a literary agent.

Lit Agent

Like editors, you enjoy helping people, and like publicists, you are social creatures, but your passion for business differentiates you from the rest of the pack.

 

 

Mostly 4’s? Book publicity would be a great career for you.

talk_to_my_publicist_jadedstarlet_couture_tank-rdf89eb12ed6b4c649346c38a680f4610_8nhmp_324

You love people, entertainment, and pop culture and are always in the know about news and trends. Working in a fast-paced environment and booking media for authors will bring you joy and immediate satisfaction.

There’s a whole lot of noise about crowdfunding out there, and in recent years, it’s permeated the publishing industry–happily so, since there are more writers wanting to publish than ever before and fewer agents and publishers willing to take the financial risk. Publishing crowdfunding models from Kickstarter to Pubslush (which we wrote about here) to Publishizer (more in a minute) give writers the resources to bring their books to market in unconventional, effective, and creative ways.

Unfortunately, crowdfunding sites have a bad PR problem: first, there’s the desperation factor, the very public admission that you need financial assistance in order to publish because you weren’t given a traditional book deal. (Hopefully Seth Godin has done something to improve upon that image!) And then, if you’re lucky and talented enough to succeed in your publishing campaign, you may have to contend with some serious slack for it.

I was introduced to the very smart and affable young CEO of crowdfunding site, Publishizer, about a year ago. Publishizer’s modus operandi is to give authors the “freedom” they want to publish, freedom that is as much financially-driven as it is creative. Since my business is with authors who are published with commercial houses, it wasn’t the crowdfunding piece (though I was certainly impressed by it) that compelled me. It was the potential of agents and publishers to work with Publishizer purely from a pre-orders standpoint. Some of Publishizer’s authors have raised $20,000-$30,000 in pre-orders; enough not only to produce a print run of books, but to fly around the world  promoting them. As publishing sometimes seems to gallop at an elephant’s speed, you remember those revelatory, re-energizing conversations when you can see yourself at the brink of something new and even earth-shattering for your industry.

Yesterday, the hope I’d harbored for Publishizer came true when a romance author of Full Fathom Five Digital set a campaign live on its site–the very first time Publishizer has launched a preorders campaign for 1) a novelist and 2) an author who already has a publisher in place. In less than 48 hours, The Absolute Novels Campaign has raised over $500, and by the time you read this, it may have broken 6. I am in love with this campaign–because of Publishizer’s design and seamless user experience, because SJ’s story is a real one and a tearjerker, and because the gift options she’s created for those who pre-order the book are brilliantly branded and creative. No doubt there will be haters. But I’m personally wishing SJ and the other authors on Publishizer all success.

Melanie

Mélanie Berliet chats with us about taking the leap from journalist to memoirist in a candid, tragic, and entertaining book, Surviving in Spirit: A Memoir about Sisterhood and Addiction, and lends insight into digital-only options offered by today’s new publishers.

Q. How did you first get involved with Thought Catalog?

About two years ago, Ken Kurson, Editor in Chief of the New York Observer, emailed saying that he’d enjoyed an essay I wrote for Thought Catalog. This confused me because I’d never written for TC! I was about to explain to Ken that he was mistaken when something (unwillingness to sacrifice a perfectly good compliment, perhaps!) told me to do some Googling instead. I soon realized that TC had reprinted a piece I originally wrote for XOJane through some content swapping arrangement. I immediately wrote to TC’s founder, Chris Lavergne, and suggested lunch. Soon after, I signed on to become one of TC’s featured writers, among the likes of awesome people such as Ryan Holiday, whose work I’ve long admired.

Q. What made you choose Thought Catalog as a publishing partner over the traditional publishing path?

When Chris Lavergne and I first sat down together, we talked for two straight hours—about the current state of books, publishing, technology, etc. Chris is a really smart, unassuming guy and I was drawn to his appetite for the future. I had just completed a round of meetings with editors at traditional publishing houses set up by my agent at WME that left me totally disheartened and disillusioned. None of the traditionals seemed open to experimentation or to any approach that deviated from their go-to formula. I wanted to feel excited, not hopeless, about my book project and I sensed that Thought Catalog was the place for me.

Q. What have the advantages been? Disadvantages?

The advantages to publishing via Thought Catalog are that it’s flexible and fast and you get to supplement your project with posts on their website, which has an insanely large, loyal readership of millenials. The main disadvantage is that some people (like my mom, for one) don’t seem to understand that a digital book is a book. I’m guessing that there are always people resistant to change within an industry as it evolves. We can’t all be early adopters!

Q. You explore very specific themes in your writing, largely about women and sexuality. (And you aren’t afraid to go nude in proving your point!) What draws you to write about these more provocative topics? Have you ever faced fear in doing so?

I do fear going undercover sometimes, but I use my level of anxiety over a given project as a measure of how compelling the story is likely to turn out. It’s psychologically fulfilling to push my personal boundaries and to push the proverbial envelope. I developed a certain amount of immunity to caring about others’ opinions while watching my older sister Céline gradually succumb to alcoholism (she died of cirrhosis at age 30 in 2009). In dying, I believe my sis inadvertently gifted me with perspective. She taught me how to live without giving two shits about what people might think of me for doing weird shit.

Q. In your book, Surviving in Spirit, you write about your sister’s alcoholism. What compelled you to write the story?

I think I had to get it out of me! Most of my work is designed to entertain so this was an uncharacteristically dark subject for me to tackle. But as difficult as it was to go there, it was also therapeutic. To quote Maya Angelou: “There is no greater agony than bearing an untold story inside you.”

Q. What advice can you offer aspiring writers and producers?

First of all, persevere. You have to keep going. It helps if the creative process is rewarding in and of itself and you don’t fixate too much on the money. The value of what you do doesn’t have to be tied up in the money you earn doing it. Obviously, we all have to eat, but it’s important to focus on the work first. I would also say that it’s important to develop a thick skin. Some of my most well received stories were pitched and rejected at least ten times before I found them a home.

Mélanie Berliet has written for Vanity Fair, Elle, Cosmopolitan, The Atlantic, and New York Magazine, among other publications. She also creates and produces original content for television and the web. Follow Mélanie on Twitter and Facebook.