Archives: self-publishing

Marketing your book is almost as vital to your success as writing it. Unfortunately, adequate marketing practices often come at an unfriendly price if not backed by a publishing house with a big budget.  Luckily, an industrious few have begun to investigate new ways to spread the word about their work and reduce personal expenses.

PubSlush, a startup modeled after Kickstarter (but for books only), aims to help self-published authors achieve the financial resources to get their projects off the ground. (Another up-and-comer to watch is Publishizer.) Today, Pubslush’s Development Director, Justine Schofield, shares a few star examples of crowdfunding campaigns, with some takeaways for how other writers can use the model successfully.

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For all aspiring or established authors today, it’s impossible to emphasize enough the importance of marketing, and doing it early. Marketing for books boils down to one simple premise: reach as many potential readers as possible. Where mainstream publicity is known to be hit or miss, there are cases in which a strong, dedicated and smart approach to marketing is proven to return value. PR needs to integrate social marketing.

In a new weekly series this month, we’ll look at 3 wildly successful marketing programs that have returned value and/or investment, sometimes without or in spite of traditional media attention. Read more »

There’s a question authors ask, around which there’s alot of hype and not alot of clarity: “What can I expect for my book advance?

It’s a perfectly reasonable question to ask an agent after several conversations and a verbally understood agreement of representation; not recommended to ask upon preliminary conversation.

Why should an author be cautioned against asking this question at the get go, however important it is to know?
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An agent friend recently asked me: “Have you noticed there are a lot more writers out there today? When I was an intern, going through the slush pile every day, there were about fifteen queries a week. Now it’s easily 30-50.”

Her hypothesis proves true. When I Googled “how to publish a book” today, there were 300 million search results. Read more »

I recently did an interview with my longtime partner in crime and book blogger extraordinaire, Lori Hettler of The Next Best Book Blog. (P.S. Lori will probably never edit me again, but we had a fun time with this, right Lori?)
Here’s a cut:

Is readership diminishing in the advent of digital publishing?
There will always be readers so long as there is human curiosity. I see digital publishing as a major advantage, not merely in terms of the infinite marketing avenues it allows, but also in terms of hard data that, historically, has not been accessible for authors or their publishers. We never knew who readers were before; what books they liked to read. My personal thought is that what I call “app-sized publishing” (or #micropublishing) is not a bad thing at all, but conversely offers authors and publishers a greater chance to stand out in a high-volume marketplace. This means more books, ultimately with lower production costs, more appeal for multimedia, and more readers—albeit with smaller attention spans.Consider my friend Ted, an avid reader who is also an MD/PHD. Ted has an IPad, an Android; he loves obscure social networks and blogs, and he likes to read on diverse subjects in the little time his schedule permits between classes and residency. In other words, on the subway.

Ted is the reader of the future: the kind writers need to write for, and publishers need to market to.

What does this mean for publishers and authors?
Book purchases at lower costs and higher volume. Greater reader engagement through interactive/social media integrated into enhanced eBooks or mobile apps. More visibility, creative power, and possibly financial benefit for authors.
Those of us who enjoy looking at visual media and reading books but are conservative in our spending—those who  wait for movies to release on-demand, and for cheaper iterations of the IPhone and IPad—likely do not buy a hardcover book at $25.99, unless you just can’t wait another minute for Elizabeth Gilbert’s, Tom Connelly’s, Stephanie Meyer’s, JK Rowling’s latest book. We’ll splurge to that. But a debut author with no prior bestselling credentials and zero recognition, save that great book review in the Times that your mother mentioned? Limited.I’m not saying don’t try to be a bestseller, get an agent, get a book deal with Random House! But if you come up dry, you have options. There are plenty of successful self-published authors out there, and with the dawn of “micropublishing”—not yet an industry term, FYI, just a term I’ve coined—readers can find and impulsively buy your books on mobile devices; we can follow you using social media. You could be the next Kindle Mover & Shaker. And then you can pursue that book deal you’ve been wanting, with your audience already established (which means, a bigger book deal.) Writers need patience above all…any agent or editor will tell you the marketplace is all about timing.

And yet, aspiring authors still see big deals happening for hardcover books….

I love the way the legendary editor Jonathan Karp puts it in a recent New York Magazine article, ‘As for the big advances,’ he says, “when publishers swing for the fences, I think that’s admirable. Does anyone want publishers to bunt?”  Publishers today bank on a book’s possibility to go out of the gate like gangbusters. But everyone knows this kind of success to be negligible, just like publishing’s precedents in music and film.  It’s a very difficult business to represent authors today, however talented, however devoted we are to their books. And so, while I love Karp’s wording above, I find it completely contradictory to his preceding sentence in the very same interview: “Why anyone would write a novel and not want everyone to read it is a mystery to me.” Wouldn’t that just prove that the app-sized or micropublishing model of lower advances, lower production costs, and lower prices is the preferable option if it offers the most expansive visibility bar none?Do you still even read The Book Review, or do you scan Goodreads for recommendations? Vote here.

Read More at: http://thenextbestbookblog.blogspot.com/2011/11/new-kind-of-literary-agency_29.html  Read more »