Archives: strategy

How many authors here today know what co-op means, what a typical print run is for his/her type of book, or how returns factor into sales? How many editors know how LinkedIn or Pinterest can relate to book marketing, in what ways authors are using their social networks, and what connections they may have to larger organizations? Often, we’re not asking these questions of each other. We’re doing what we can, in silos.

Imagine if authors and publishers could inform and strategize with one another. Imagine if we were all really on the same page. This begins with having a shared strategy built on the principle of transparency. There is a way to learn, enjoy different perspectives, not put so much pressure on ourselves, and still, at the end of the day, be productive. It’s the result of an open collaboration between parties, which becomes possible as our roles expand.

Collaboration, beginning with defining parameters and goals, is key to excitement, energy, and execution. Here are ways in which it can be developed at the very first meeting:

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